A/B testing is mostly out of reach for small website owners & businesses. Existing tools assume you have an analyst, a developer and enough traffic to run tests by hand.
Add a lightweight script to your site in a couple of minutes. SplitX scans the page, finds low-converting elements like a weak call to action, generates variants for them, and keeps split tests running in the background.
Automation needs guardrails. Site owners set brand-safety rules and exclude paths like /checkout. High-impact changes wait in an approvals queue with the AI's recommendation, its confidence and the projected lift.
“Experience without login” drops you into a demo store that already has the SDK installed, so you can build a real experiment in minutes. It's a shared sandbox that resets every 24 hours.
The app itself is now being developed by a multi agent orchestration pipeline. A PM agent turns the vision and backlog into phase-tagged, prioritised BRDs; backend and SDK agents build against them; a QA agent signs off before anything counts as done.